"Creativity takes courage." - Henri Matisse
Early in my career, someone asked me why I love what I do for a living. Without hesitation, I responded and said that I loved connecting brands with customers. What I didn’t realize at the time was how important building purpose-driven brands would become in my life. Over a decade ago, I co-founded the first network of organic farms in Southeast Asia. What began as an organic farming venture quickly evolved into a portfolio of consumer goods brands, and soon after that our startup became bigger than all of us imagined it could be. Our idea became a lifestyle, and an opportunity to change the way people cooked, ate and viewed the environment. At this moment, I realized that living my values through my work was where I found my happiness. I thought I was going to spend the rest of my life in Asia, but the company was acquired and it was time to move on.
After divesting from the company and returning to the US, I took my experience as a CMO to the consulting world and built global practices focused on marketing strategy and execution. But the purpose-driven component of my career was missing, and that is what led me to Five to Flow. Every day, I am focused on creating a memorable, purpose-driven brand that will change our customer’s lives and the world. My work is about more than ads, clicks, or creativity. It’s about managing teams to develop attribution models, build brand equity, and strategically create an out-of-the-box answer for one of the most difficult marketing challenges: how to be known in a crowded, noisy marketplace.
After spending the last two decades learning and growing as a leader, I am still passionate about using marketing as a mechanism for connecting global brands with consumers and improving their lives. If you’re looking for someone who can generate a measurable return on marketing investment and create memorable marketing campaigns that resonate with your customers, I would love to meet you.
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