Tom Reinert

Chief Financial Officer

“Whatever you do in life, surround yourself with smart people who'll argue with you.”
—John Wooden

Photo: Vancouver, British Columbia

​ ​ ​ Hello. Nice to meet you.

I started my career focused on fixed income, and have spent time on both the buy-side at Northern Trust Asset Management, and on the sell-side at JPMorgan. I was initially drawn to the industry because of the nature of the work – it is equally interesting and challenging to forecast in a perpetually changing macro landscape – it’s an evolving puzzle.

While I greatly enjoyed many aspects of the financial services industry, I did feel at times as though I wasn’t able to prioritize my health goals. I felt like there could have been a more optimal lifestyle that would be beneficial both personally and professionally. That notion was one of the many focus points that resonated with me when I first spoke to Kate about Five to Flow, and how she envisioned best serving our clients. The idea of taking a holistic, top-down approach that not only addresses business lines, but also focuses equally on root issues such as culture and health makes a lot of sense to me. Company culture is paramount in order to perform optimally. So are good business practices and choices. I am excited to be part of a team that works across all fronts.

In my role as Five to Flow’s Chief Financial Officer, I focus on the financial analysis portion of our consulting process. I have been a CFA® charter holder since 2014.

Focus Areas

  1. Top Down Macro Analysis
  2. Bottoms Up Micro Analysis
  3. Capital Budgeting & Planning
  4. Inter-corporate Investments
  5. Financial Statement Forecasting


  1. Financial Markets & Portfolio Management
  2. Global Competitive Forces and Trade Structure
  3. Backcountry Skiing
  4. Fly Fishing
  5. Fitness


  1. Autonomy
  2. Integrity
  3. Efficiency
  4. Curiosity
  5. Humor


  1. Chartered Financial Analyst
  2. Financial Statement Analysis
  3. Industry and Company Analysis
  4. Macroeconomics & Trend Analysis
  5. Company Valuation