Our Identity

Names are a powerful connection to our individuality and identity. Learn more about the significance of our name and logo, and how it reinforces our commitment to our people and customers.

Photo: Lake Wanaka, Otago, New Zealand

Our logo represents the convergence of two ideas.

Five to Flow is a powerful connection to our individuality and identity. Our logo represents the convergence of two ideas: the Māori koru symbol from the indigenous Polynesian people of mainland New Zealand and Five Waves.

The Māori koru symbol lives at the heart of our logo because it symbolizes new life, growth, strength and peace. Its shape conveys the idea of perpetual movement, while the inner coil suggests returning to the point of origin. ​ The Five Waves converging at the center of the koru demonstrate our framework for integrative organizational wellness and the alignment of this approach to the five core elements.

When the five core elements are in harmony, they create a frictionless environment where management and employees are more focused, engaged and fulfilled. ​ Just as water flows over terrain with effortless movement while maintaining power and beauty, our goal is to ensure that our customers achieve and sustain this level of flow.

These five core elements, while powerful on their own, require one thing above all else to work properly: integration. Harmony is crucial for success, and success will lead to sustainable growth.

Our name symbolizes our distinctive point of view on organizational wellness.


The state of being in good health, especially as an actively pursued goal.

Reduce anxiety and stress while increasing cognitive function.

Full of energy, vitality and strength.

Improved collaboration, communication and compassion.


Five chemicals, factors, and elements that define our brand.

5 Brain Chemicals

There are five performance enhancing neurochemicals that make people faster, stronger, and quicker.

5 Factors

Fervor, Focus, Freedom, Feedback, and the 4% Challenge to Skill Ratio drive peak performance.

People, Culture, Process, Technology, and Analytics.


Fully immersed in a feeling of energized focus, involvement, and enjoyment in the activity. ​

Energized Focus

Live in the present moment.

Full Involvement

Fully immersed in the activity.

In The Zone

Sustain peak performance.




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